Willingness to Pay for Optimal ‘Anjou’ Pear Quality
نویسندگان
چکیده
منابع مشابه
Willingness to Pay for Optimal ‘Anjou’ Pear Quality
In light of increasing consumer demand for optimal fresh fruit quality, experience attributes are crucial to ensure repeated purchases and price premiums. Challenges in offering consistent quality throughout the marketing year make ‘Anjou’ pears an interesting case in which to analyze the effects of experience quality attributes on willingness to pay. We analyzed data from choice experiments co...
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ژورنال
عنوان ژورنال: HortScience
سال: 2011
ISSN: 0018-5345,2327-9834
DOI: 10.21273/hortsci.46.3.452